Jill Shorter, Marketing Director, is attending Prospect to Client Journey Mapping Workshop in Rochester, NY today. 

During this interactive workshop attendees will map out the prospect-to-client journey, explore what journey mapping is and how to use this exercise at their firm to find opportunities to inspire and delight prospects, turning them into loyal clients and advocates for your firm. Participants will learn the five stages of the prospect-to-client journey and how to build marketing touchpoints that encourage firm-wide engagement in each stage.
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